Cherie Lim’s Profile & Articles

Cherie Lim

Social Media Associate

I have always been curious behind the magic of App creation! From the birth of its concept, any app would have to go through multiple reiterations hidden from consumers' lenses. From constant UIUX revamps after customer testing to app development, there's so much attention to detail we sometimes forget to realize. I want to help App Founders share their stories and purpose in why their App is special to them and what kickstarted their journey.

Growing up in a family that values creativity, I've always been on the lookout to share stories that remind others of positivity and compassion. I have my own YouTube channel where I create lifestyle videos, it's a great way to remember the good times! Beyond creative content creation, I have experience with Digital Marketing Strategies, Search Engine Optimisation, data-driven multimedia advertising, and SaaS solutions for lead generation and CRM. I'd love to use my skills to show you the Apps I love.

Expertise

Experiences: 1) B2C Digital Marketing Strategies 2) Online Ads - data analytics for targeted multimedia marketing campaigns, Facebook & Instagram Ads, Google Adwords etc, to increase sales or user traction 3) B2B Business Development – online on LinkedIn or pitching to clients 4) E-Commerce Management- planning how to improve sales 5) Lead Generation and CRM – to manage leads and create automated sales funnels with SaaS like SAP, HubSpot, Salesforce, Active Campaign, MailChimp, etc. 6) SEO, SEM – ranking on Google and increase brand awareness 7) Content Creation – videos to increase online presence 8) Business Strategy – consulting, improving business processes Industries: 1) FMCG 2) Fashion & Beauty 3) E-Commerce 4) Social Media 5) Retail 6) SaaS, Social Media focused 7) Creative Agencies Skills: 1) Final Cut Pro X - video editting 2) Adobe Xd - UIUX design 3) Photoshop, Illustrator, Canva - Graphic design