Managing multiple social media accounts for clients every day can be exhausting. It doesn’t get better if you have to work on each social media account independently. Switching between different free social media tools can leave you feeling drained and tired. A company can dedicate a single social account to a specific branch. For instance, a social account can be dedicated to digital marketing and another to sales. Despite the effort it takes to manage many social media accounts, your business may need it to thrive. With proper consolidation of efforts, effective management of all social networks in one place can improve productivity.

Multiple social media accounts can allow you to target different audiences with your products or services. It’s an excellent way to segment your target audience and focus on specific topics. It ensures every post you create targets a particular audience because it’s relevant to their needs and situation. If your company works with both businesses and end consumers, you’ll find managing multiple social media accounts for business handy. Moreover, satisfying unique customer needs becomes easy if every business location or branch has a unique social media account, an important social media tool for marketing. It also improves customer engagement and makes it easy for potential customers to find you easily.

Despite the many benefits of managing multiple social media accounts, it also has cons to consider. Firstly, different accounts can easily get confusing to keep in order. Social media managers that manage multiple social media accounts can accidentally post to incorrect accounts when having to switch manually between them, which can cause confusion on the consumer end. Multiple social media accounts ensure social media managers have enough work and the business is reaching the proper channels, but managing them is time-consuming. Social management apps help save time and keep everything organized to prevent incorrect postings.

It becomes important to invest in an all-in-one social media app. Moreover, if every business department runs its social media accounts independently, brand management becomes hard. Free social media management apps allow you to overcome the challenges of managing multiple social accounts. Your business easily divides up your audience with different accounts for targeted messaging. Using social media management tools free also ensures the consistency of your brand message. A solution such as Hootsuite for social networks allows you to post to all social media at once for free. Here you’ll find the best social media management apps for being successful at your job.