Strong relationships and connecting with customers are key to run a successful business. Keep in touch with clients to develop and maintain quality relationships, atop growing your customer base. It’s possible for product releases to occur when clients aren’t ready to buy. But, businesses can stay in touch with customers to include them in sales funnels. Clients remember brands that make efforts to reach customers effectively and keep in touch with them. As a result, they’re likely to buy from the businesses or make referrals. Constant communication with clients isn’t just about lead generation, but for propelling business continuity. Even with good memory, business owners can’t remember to send emails to old clients they haven’t communicated with for a while.

Social media also makes it possible for businesses to make direct contact with customers. Google Plus, Facebook, YouTube, Twitter, Pinterest, and LinkedIn are some social media tools they need to be productive. They understand the need and importance of reaching out to old customers directly, instantly and promptly. Almost everyone in the 21st century is on social media, explaining why it’s a perfect tool for businesses to follow up with an old client. As an example, use a Facebook page or Twitter feed to inform your clients of new products or services. Your followers and fans on social media platforms can access exclusive promotions and discounts. Freelancers can also use the platforms to ask for work from clients.

Add a personal touch to your communication with clients to make them feel special. After doing business, ask your clients “how can we contact you?” Celebrate wedding anniversaries or birthdays with your clients to let them know they’re an important part of your business. Send emails to your old clients on their special days. However, with everything involved in running a business, it may be impossible to remember how to make customers happy. This is where customer service applications come in to help you handle this critical aspect of your business. The CRM for creative businesses auto triggers notifications or reminders of upcoming events, celebrations or even a pending phone call. The apps can also send emails or messages to keep your clients happy and help you to achieve great results.

With the increased use of smartphones worldwide, many desktop applications have gone mobile to support reconnecting with past customers. Apps allow for customization of communication on various platforms, with instantaneous message delivery. Alert customers of package shipments, deductions on their credit cards, etc. through email to drum up your business. Apps make such communications more direct and instant with client touches than other forms of communication with clients. Additionally, live customer support service through apps such as Google Talk and Skype also allow for direct communication with customers. Is there a better way for businesses to keep in touch with potential clients?