Although organizing a virtual event doesn’t necessarily involve planning a physical gathering of people, you still need to approach the early stages of the process similarly. If your event is to attract customers, for example, an art exhibition or a music performance, then you’ll need to promote your event accordingly. Event marketing is simpler than it’s made out to be. Eventbrite is an app where creating an event can be achieved quickly, and then shared easily via social media platforms. Having a platform that can host your event is super important, as is one where you can sell tickets if required. It’ll help you save time when what you want to be doing is preparing the event itself.  

Perhaps, of course, you’re organizing a virtual event as part of running a successful business, either as a team bonding activity for employees or to attract new suppliers. Using video calling software has quickly become a popular way of holding virtual events these days, particularly over the past 18 months or so, many of which are free to use. It means you can still have a face-to-face conversation (of sorts) while being able to include people from across the globe. For a more formal event, setting up a webinar is a solid option. This form of online communication allows information to be cascaded to a large number of people and can allow for various speakers from different locations, something which wouldn’t necessarily be possible in a physical meeting. Remember to make use of calendar invites here – your attendees can sign into the event directly through their invitation, ensuring that only the people you want in the meeting are there. 

It’s important that once the event is over, you take time to collect feedback on how well it went. Development points are especially crucial if you are looking to arrange a similar event in the future, and taking these on board could make the difference between people returning to you or going elsewhere. Setting up a post-event survey is a good way of capturing people’s views of your virtual offering, and it’s often free to put into practice. You may also want to collect reviews if you have a website or social media page, and it's a great way of showing potential customers or clients the great experience they can expect next time. By learning what you did right and what could have been better, it’ll help you focus your energies more productively in the future.