Best Apps for Doing User Testing on a Budget

Understandably, companies often don't know whether their product or service is any good or not until they put it in front of consumers. The design stage may have gone well, but until you test its functionality in a real-life scenario, you won't be able to improve it further. User testing is essential, then, and can be done differently. The first of these, most traditionally, is through in-person testing. This is especially useful if you have a physical product that needs testing, like kids' toys or food and drink. Luckily, this can be done via remote testing for anyone who has a digital product. An app like Userlytics can be perfect for something like this. It's a platform that'll find testers to trial your product and then collect analytics on it afterward. It'll save you a lot of groundwork. 

If your budget doesn’t quite stretch as far as a customized user testing project, you could always use the great big melting pot that is the internet as your guide. Many forums can help with what you’re looking for and are usually specific to your niche. If, for example, you have a website that needs testing, forum members can provide their feedback on it, often providing you with a cheaper way of testing your product without paying out for an official research project. If you’re trying to run a successful business without breaking the bank, then it could be the way to go. 

Naturally, you’ll always have a budget going into testing projects like this. For some companies, it may be small or even non-existent. For others, it could run into millions of dollars. If it’s your job to manage this budget, you must do a good job of getting value for your money. Company finances seem to be stretched thinner than ever right now, and it’s usually in areas such as testing that get cut. You may also have to think about your marketing budget when the time comes to sell the product. Consider using some of the advice laid out here, especially when obtaining feedback more cost-effectively.