Best Apps for Small Business Intelligence

Nowadays, many tools are available for businesses, many of which are available for free or for a minor expenditure than would have been the case a decade or so ago. Marketing trends are all the rage right now; any brand with a digital presence is looking to track its impact online, particularly the competition. It’s a great way of determining whether you’re doing a good job. One example of this is SEO or search engine optimization. It’s essentially how well your brand and product terms rank on search engines like Google. SEMrush is great in this space – not only can it analyze your SEO scores, but it can also tell you how to improve them.  

Business intelligence should also include some elements of customer experience. Many apps will tell you how easy your user experience, or UX, is, and it’s worthwhile to keep tabs on it. This is especially true if your website is still in development or you’re rebuilding it. Sisense Mobile BI is an app that can help you in this area, providing you with several dashboards and analytics tools. You’ll be able to use its platform to see where customers are getting tripped up. Perhaps they’re not finding your products as quickly as you would like, or in the worst-case scenario, a section of your website may be broken. 

Small businesses also need to take care of their brand just as large corporations. These days, you can track your brand awareness quite easily, either by doing some research or seeing how highly you rank on search engines and social media. ITP, or intention to purchase, is a vital metric to track, as it’ll tell you consumers’ consideration of your brand to your competitors. If you want to know whether you’re running a successful business, you should probably analyze customer reviews, too. Those who have had a good experience with your brand and products should be encouraged to leave a positive review. By analyzing positive and negative feedback, you’ll put yourself in an excellent position to improve your business.