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The Many Uses of Designer Business Cards

Business Card History

Business cards have been an essential tool for salesmen and business people for decades, dating back to before 1900. These cards always contain information about a company or individual and the best ways to get in touch with them. Before emailing and Internet communication, a phone number and fax number were a must. Since original business cards preceded the classic telephone system, many of them included telex details, which was a code in which to send text-based messages. 

A business or salesperson must include their email address, phone number, and physical address on a business card. But the latest technologies necessitate other information as well. Businesses are missing out if they don't put their website and social media information on the accounts as well. Yet, you can only put so much information on a business card, but you can have an endless amount of content explaining your company on a website or social media account. Ultimately, your business card must point anyone quickly and easily to more information. 

Business Card Uses

With the right kind of information, business cards can be used in a multitude of ways. Obviously, it's a very important networking tool. Whenever there are large conventions, networking functions, meet and greet luncheons, or any other quick opportunities to meet people that could further your business, exchanging contact info can take too much time. However, exchanging a business card quickly is an efficient way to ensure you can get in contact later. 

Furthermore, business cards are great advertising materials. Instead of using printing expenses, you can leave extra business cards at other shops, businesses, and restaurants that will post them on boards for their customers to see. If you get really advanced and include a QR code, customers can take a quick scan of the code and be directed right to your website or social media accounts for further info. Instead of printing off advertising pamphlets, you can save money by using business cards to draw attention to your social media accounts. 

Advantages of a Unique Business Card

As businesses consider creating a business card, they need to keep in mind that every company, salesman, and shop most likely has a business card. That's a ton of competition and a formidable crowd to try and stand out from. If you really want to stand out from the crowd, a unique business card is a must. Some of the things you could change about a business card are its size, the images/fonts, the color of the paper, and the thickness of the paper. 

Typical business cards are made from a rather cheap, thin form of cardstock. They are generally around 3 inches wide and 2 inches tall. This size ensures it could fit into a wallet. However, some people are moving away from wallets so this may be a good criterion to change for a business card that could stand out. A little extra expense might also get you a thicker form of card stock, which could make your business card seem like a credit card when people hold it.  That would also announce a firm, wealthy, and successful presence. 

Business Card Designer Apps

If you're trying to stand out from the crowd and gain a competitive advantage in the market, creating a custom business card might be the best place to start. And with business card apps, you can design your own from scratch, getting it all the way to the printing stages. Some of these free apps can help you include new designs, engaging fonts, or even create a new shape that isn't the same old boring rectangle. 

If you're a salesperson trying to get your contact info in front of potential leads, you have to remember that they probably see at least 10 other business cards every day. What's going to make them call you? An exceptional handshake? An effective elevator pitch? These things can be effective, but if someone is meeting you along with many other salespeople, then they'll probably have to look at your business card carefully at the end of the day to remember if they want to call you or not. An effective and unique business card is going to set you apart from the others more than anything else. 

Making Your Own Business Card

Therefore, when using these business card designing apps, you should keep a few things in mind. Knowing your potential audience is key. Like I said before, there are a number of things you can change about the look of your business card. However, depending on your audience, an audacious color or an off-the-wall size of the card might be a turn-off to some potential customers. 

That's why it's essential to keep your audience in mind when making subtle changes to your card. The options are endless on the business card designer apps, but you might not be able to get too crazy. Would you rather be the person walking down the sidewalk who stands out because they are strikingly good-looking? Sleek and well-dressed? Or would you rather be the person who stands out because they are just crazy looking? Keep those ideas in mind when changing the color, size, and characteristics of your card. 

Your days of being restricted to the same boring business card designs are over. Get in front of your audience and be remembered with business card mobile apps. 

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