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Best Social Media Scheduling Apps of 2021

Are you managing the social media presence of a large company? Or are you an influencer in the making looking to give your online following a boost? You've come to the right place.

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Best Social Media Scheduling Apps of 2021
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In our day and age, it's pretty impossible to imagine success in business without a strong social media presence. If you're not online, people will forget you, and a good marketing strategy is a must.

A social media scheduling app is something you will always need in your digital arsenal. We have taken the time to test ten of them to see which one performs the best across all platforms - and whether they're worth paying for. Here are the results.

Our Pick

Your go-to for all things social media

  • Plan & schedule your social media campaigns. Track your progress with analytics.
    4.4 Ratings 85K+ Reviews 1M+ Downloads
    Free Feature Rich Fresh In App Purchases
    Free In-App Purchases
    Free In-App Purchases

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Fully living up to our expectations, this platform seems to have everything an app of its kind should.

Why we chose Buffer:

  • It covers a wide selection of social media and lets you post on Facebook, Twitter, Pinterest, Instagram, and LinkedIn
  • Offers an equally good set of options for each platform - from tagging to hashtags and beyond
  • Customizable and reliable, it can be adapted to suit just about anyone's needs
  • Excellent for both the individual entrepreneur as well as a bigger company
  • Boasts a great analytics tool included in upgraded accounts for $35/month or $50/month

Spring for the upgrade if:

  • You manage a large business with multiple networks
  • You require access for more social media managers

Stick to free if:

  • You're working on your own
  • You do your analytics through other platforms

Try it, and you absolutely won't be disappointed. We definitely weren't - and we've been using Buffer for years.

Read Buffer's Full Review
Runner Up

A very strong competitor

Another classic in the field, this app is giving Buffer a run for its money. Covering almost as many outlets, it can be used to manage an array of different online endeavors - from small businesses to large charity campaigns and beyond.

Why we chose Hootsuite:

  • A classic with quite a few years in the business
  • In addition to traditional social media networks, it includes YouTube in the mix
  • Particularly good for vloggers and media personalities
  • A great and comprehensive planner with savings of 34% when using the yearly plan (about $29/mo for Pro and $129 for Team)

If you want to try a premium service but don't want to splurge just yet, the 30-day trial will allow you to test the waters and know what you're getting yourself into.

Read Hootsuite's Full Review
Also Groovy

Ideal for Instagram Influencers

  • ALL-IN-ONE Instagram tool: Presets, themes, plan, analytics, schedule & repost.
    4.5 Ratings 101K+ Reviews 5M+ Downloads
    Free Feature Rich Fresh In App Purchases
    Free In-App Purchases
    Free In-App Purchases

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Just because an app doesn't cover every single platform out there doesn't mean we should overlook it. Preview is amazing for Instagram influencers and should not be missed.

Why we chose Preview:

  • An amazing option for those focusing on growing their Instagram following
  • Good filter packs and a detailed scheduler
  • Awesome hashtag finder included in Pro for $6.67/mo that will make sure your posts reach a huge audience every time
  • The app offers the ability to backup all your previous work, something we haven't noticed in any other piece of software we tested
  • The payment methods are fully safe and secure

If you have enough time, give this one a try. You will discover something genuinely neat.

Read Preview's Full Review

Everything We Recommend

  • Our Pick
    Plan & schedule your social media campaigns. Track your progress with analytics.

    Buffer is the most intuitive and affordable social media management tool for small business. Schedule social content, get engagement data and insights, and see all of your posts in one place.

    Why you'll love Buffer:

    - Draft and publish content to Facebook, Instagram, Twitter, Pinterest and LinkedIn.
    - Plan Instagram Stories ahead of time.
    - Get easy-to-read analytics for every update you share.
    - Preview your scheduled posts in one place and gain insight into how your posts perform across channels with our new Overview.
    - Create a consistent presence across your social accounts with the calendar view.
    - Share from all of your favourite apps. Including scheduling native retweets from most Twitter apps!
    - Get world class support from your friends at Buffer.

    You can also add to Buffer from your favourite browser using our Browser Extensions for Safari, Chrome, Firefox and Opera.

    Privacy Policy: https://buffer.com/privacy
    Terms of Use: https://buffer.com/terms

    Do you have any questions for us?
    Email: hello@buffer.com
    Twitter: @buffer
    Facebook: http://facebook.com/bufferapp
    Instagram: @buffer
    Pinterest: https://www.pinterest.com/bufferapp/
    Cost
    Free
    Free
    In-App Purchases
    $4.99 - $144.00 per item
    $14.99 - $999.99 per item
  • Runner Up
    Stay connected across all your social accounts with Hootsuite! Create scroll-stopping content, schedule and publish posts, monitor activity and mentions, and manage comments and messages—anywhere, anytime, and all in one app. Plus, make those long workdays a little easier on the eyes with dark mode.

    COMPOSE
    Upload photos, videos, and GIFs directly from your phone. Create and schedule posts to all your Instagram (including carousels), Facebook, LinkedIn, and Twitter profiles in advance, and publish automatically from the palm of your hand.

    PUBLISHER
    Review and edit drafts, see your content calendar at a glance, customize the frequency of your posts, and approve content from anywhere.

    STREAMS
    Monitor likes, mentions, and conversations related to topics that matter to you.

    INBOX
    Review, manage, and respond to incoming messages from different social networks in one feed. Filter messages, reply, and assign messages to your team.

    What are people saying:
    "The best social media scheduling app" - Will H (G2 Reviewer)
    "I love Hootsuite for the ease of posting to social networks automatically...If you do not have a desktop computer and need to quickly publish the mobile application, you can solve that problem."- Bruno B (G2 Reviewer)
    "The mobile application of Hootsuite is very practical, and has helped us a lot to work on the platform from anywhere during weekends."- Feastre L (G2 Reviewer)
    "I love Hootsuite because it's a complete program… We can also use Hootsuite from the browser or mobile application, which we think is very comfortable and allows us to keep up with the work no matter where it is located." - Cate R (G2 Reviewer)

    Questions?
    Twitter: @Hootsuite_Help
    Facebook: http://facebook.com/hootsuite


    Terms of service: https://hootsuite.com/legal/terms
    Privacy policy: https://hootsuite.com/privacy
    Cost
    Free
    Free
    In-App Purchases
    $14.99 - $399.99 per item
    $14.99 - $599.99 per item
  • Also Groovy
    EVERYTHING Instagram you need in ONE app.

    Free UNLIMITED Posts, Reels, Insta Stories, rearrange posts, edit, auto-post, best Instagram hashtags, caption ideas, analytics, repost, and more.

    What are you waiting for?

    Used by +9 million Instagrammers, content creators and business owners.

    Preview is the ultimate Instagram feed planner app.

    Plan your:
    • Photos
    • Videos
    • Carousels
    • Insta Stories
    • Reels
    • IGTVs

    What’s inside:

    • NO INSTAGRAM login required

    • Drag and Drop

    • UNLIMITED Grid Space (for free)

    • Analytics and Insights

    • Amazing filters

    • Editing Tools

    • REPOST photos, videos, albums, Reels, IGTVs

    • Image Splitter

    • Set video covers

    • Schedule & Auto-post

    • Caption Finder

    • Hashtag Finder

    • Hashtag Analytics

    • Team Features and Permissions

    • DESKTOP version

    • Multi Device

    • Backup

    • Fonts, Symbols, Characters & Kaomojis

    Instagram like a PRO.
    Preview is your visual planner for Instagram. Predict what your feed will look like before you post anything on Instagram. It has all the features you need in one app. No more switching between multiple apps.

    UNLIMITED GRID SPACE (for free)
    Add as many photos and videos as you want in your Preview. Your creativity doesn’t have a limit!

    REARRANGE POSTS
    Use the drag & drop to arrange your Instagram posts. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

    INSTA STORY PLANNER
    Plan your Insta Stories and organize them perfectly with swipe up links.

    REELS + IGTV PLANNER
    Plan your Reels and IGTV videos. Change the covers to see if it fits your grid.

    ANALYTICS & INSIGHTS
    Track your performance. See your Top Posts, best times to post, followers growth, clicks to your link in bio, best hashtags, and more.

    AMAZING FILTERS
    Design your own unique and amazing feed that reflects your personality or brand. Preview comes with beautiful filter packs and unique filters.
    Find filters similar to vsco. Or choose a theme pack.

    REPOST
    Curate and share other Instagrammers’ posts.

    PERFECT YOUR CAPTIONS
    Write your captions in advance and perfect them. Save your hashtag groups within the app and add them to new posts at a press of a button.

    CAPTION IDEAS
    Personal and business captions for the entire year. Including caption prompts, quotes, puns and questions to ask your followers to boost your engagement and get more comments - naturally.

    FIND THE BEST HASHTAGS
    Hashtag research done for you. Search for the best Instagram hashtags to grow your account. Search by category, country, city and Instagram community.

    SCHEDULE & AUTO-POST
    Plan your feed in advance and schedule it so you don't have to think about it. Preview has been officially approved by Instagram to auto-post for you.

    AMAZING EDITING TOOLS
    All the basics are in Preview: contrast, saturation, exposure, etc...
    And your favorites too: free whitening tool, blemish remover, meme maker & much more.

    MANAGE UNLIMITED ACCOUNTS
    Manage as many Instagram accounts as you want and easily switch between them.

    PLAN YOUR FEED WITH YOUR TEAM
    Give access to your Preview feed to your team by sharing (or not sharing) your Instagram password. One plan = unlimited team members.

    NO INSTAGRAM LOGIN/ACCOUNT REQUIRED
    You don’t need an Instagram account to use Preview.


    Have fun creating!

    The Preview Team
    @preview.app
    Cost
    Free
    Free
    In-App Purchases
    $0.99 - $149.99 per item
    $3.99 - $ree per item
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The 411 from our Appventurer

Stefan Racic
Written by:

Stefan Racic

Best Social Media Scheduling Apps of 2021

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