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Best Social Media Scheduling Apps of 2021

Business

Are you managing the social media presence of a large company? Or are you an influencer in the making looking to give your online following a boost? You've come to the right place.

Stefan Racic Writer
Published:
Updated:
Best Social Media Scheduling Apps of 2021

Introduction

In our day and age, it's pretty impossible to imagine success in business without a strong social media presence. If you're not online, people will forget you, and a good marketing strategy is a must.

A social media scheduling app is something you will always need in your digital arsenal. We have taken the time to test ten of them to see which one performs the best across all platforms - and whether they're worth paying for. Here are the results.

Our Pick

Your go-to for all things social media

  • Share and schedule posts to Instagram, Twitter, Facebook, Pinterest and LinkedIn

    4.3 Ratings 84K+ Reviews 1M+ Downloads
    Free In-App Purchases
    Free In-App Purchases

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Fully living up to our expectations, this platform seems to have everything an app of its kind should.

Why we chose Buffer:

  • It covers a wide selection of social media and lets you post on Facebook, Twitter, Pinterest, Instagram, and LinkedIn
  • Offers an equally good set of options for each platform - from tagging to hashtags and beyond
  • Customizable and reliable, it can be adapted to suit just about anyone's needs
  • Excellent for both the individual entrepreneur as well as a bigger company
  • Boasts a great analytics tool included in upgraded accounts for $35/month or $50/month

Spring for the upgrade if:

  • You manage a large business with multiple networks
  • You require access for more social media managers

Stick to free if:

  • You're working on your own
  • You do your analytics through other platforms

Try it, and you absolutely won't be disappointed. We definitely weren't - and we've been using Buffer for years.

Read Buffer's Full Review
Runner Up

A very strong competitor

Another classic in the field, this app is giving Buffer a run for its money. Covering almost as many outlets, it can be used to manage an array of different online endeavors - from small businesses to large charity campaigns and beyond.

Why we chose Hootsuite:

  • A classic with quite a few years in the business
  • In addition to traditional social media networks, it includes YouTube in the mix
  • Particularly good for vloggers and media personalities
  • A great and comprehensive planner with savings of 34% when using the yearly plan (about $29/mo for Pro and $129 for Team)

If you want to try a premium service but don't want to splurge just yet, the 30-day trial will allow you to test the waters and know what you're getting yourself into.

Read Hootsuite's Full Review
Also Groovy

Ideal for Instagram Influencers

  • ALL-IN-ONE Instagram tool: Presets, themes, plan, analytics, schedule & repost.

    4.2 Ratings 84K+ Reviews 5M+ Downloads
    Free In-App Purchases
    Free In-App Purchases

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Just because an app doesn't cover every single platform out there doesn't mean we should overlook it. Preview is amazing for Instagram influencers and should not be missed.

Why we chose Preview:

  • An amazing option for those focusing on growing their Instagram following
  • Good filter packs and a detailed scheduler
  • Awesome hashtag finder included in Pro for $6.67/mo that will make sure your posts reach a huge audience every time
  • The app offers the ability to backup all your previous work, something we haven't noticed in any other piece of software we tested
  • The payment methods are fully safe and secure

If you have enough time, give this one a try. You will discover something genuinely neat.

Read Preview's Full Review

Everything We Recommend

  • Our Pick
    Save time and manage all your social media in one place. Buffer is a simpler way to schedule posts and track the performance of your content on Facebook, Instagram, Twitter, Pinterest and LinkedIn.

    No more wasting time, no more logging into multiple social accounts. Any link, text, picture or video - just add it to Buffer and you can quickly choose when and where it’ll be posted.

    Why you'll love Buffer:

    - Share to multiple Facebook, Instagram, Twitter, Pinterest and LinkedIn accounts from one place.
    - Maintain a consistent presence on social media, so you can build your following and influence.
    - Get easy-to-read analytics for every update you share.
    - Schedule your posts automatically so you never have to worry about setting a time and date, or customize the timing of individual posts. Scheduling has never been easier or more flexible.
    - Share from all of your favourite apps. Including scheduling native retweets from most Twitter apps!
    - Get world class support from your friends at Buffer.

    You can also add to Buffer from your favourite browser using our Browser Extensions for Safari, Chrome, Firefox and Opera.


    Privacy Policy: https://buffer.com/privacy
    Terms of Use: https://buffer.com/terms

    Do you have any questions for us?
    Email: hello@buffer.com
    Twitter: @buffer
    Facebook: http://facebook.com/bufferapp
    Instagram: @buffer
    Pinterest: https://www.pinterest.com/bufferapp/
    Cost
    Free
    Free
    In-App Purchases
    $10.00 - $144.00 per item
    $14.99 - $999.99 per item
  • Runner Up
    Stay connected with Hootsuite on the go! Create, schedule, plan, publish, monitor, and engage with your audience from anywhere, anytime.

    COMPOSER
    Create and publish content, edit drafts, and schedule posts to all your social profiles from the palm of your hand. Let AutoScheduler publish posts automatically when there are gaps in your calendar during peak times.

    PUBLISHER
    Review and edit draft posts, see your content calendar at a glance, and tweak the timing of your content cadence.

    STREAMS
    Monitor likes, mentions, and conversations happening around topics related to your brand.

    INBOX
    Efficiently manage incoming messages from different social networks in one feed and deliver timely responses.

    Hootsuite is free for up to 3 social network profiles. Upgrade to Hootsuite Professional for $29 USD per month and receive a 30-day free trial to manage more accounts and access additional features including the mobile Inbox.

    Sign up for Hootsuite for free: http://hootsuite.com

    Questions?
    Twitter: @Hootsuite_Help
    Facebook: http://facebook.com/hootsuite

    More info:
    Terms of service: https://hootsuite.com/legal/terms
    Privacy policy: http://hootsuite.com/privacy
    Cost
    Free
    Free
    In-App Purchases
    $14.99 - $229.99 per item
    $14.99 - $229.99 per item
  • Also Groovy
    EVERYTHING you need in ONE app.

    Free UNLIMITED Posts, Reels, Insta Stories, rearrange posts, edit, schedule, best Instagram hashtags, caption ideas, analytics, repost, and more.

    Used by +7 million Instagrammers, content creators and business owners.

    Preview is the ultimate Instagram feed planner app.

    Plan your:
    • Photos
    • Videos
    • Carousels
    • Insta Stories
    • Reels
    • IGTVs

    What’s inside:

    • Drag and Drop

    • UNLIMITED Grid Space (for free)

    • Analytics and Insights

    • Amazing filters

    • Editing Tools

    • REPOST photos, videos, albums, Reels, IGTVs

    • Set video covers

    • Schedule

    • Caption Finder

    • Hashtag Finder

    • Hashtag Analytics

    • Team Features and Permissions

    • DESKTOP version

    • Multi Device

    • Backup

    • NO INSTAGRAM account required

    Instagram like a PRO.
    Preview is your visual planner for Instagram. Predict what your feed will look like before you post anything on Instagram. It has all the features you need in one app. No more switching between multiple apps.

    UNLIMITED GRID SPACE (for free)
    Add as many photos and videos as you want in your Preview. Your creativity doesn’t have a limit!

    REARRANGE POSTS
    Use the drag & drop to arrange your Instagram posts. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

    INSTA STORY PLANNER
    Plan your Insta Stories and organise them perfectly with swipe up links.

    REELS + IGTV PLANNER
    Plan your Reels and IGTV videos. Change the covers to see if it fits your grid.

    ANALYTICS & INSIGHTS
    Track your performance. See your Top Posts, best times to post, followers growth, clicks to your link in bio, best hashtags, and more.

    AMAZING FILTERS
    Design your own unique and amazing feed that reflects your personality or brand. Preview comes with beautiful filter packs and unique filters.
    Find filters similar to vsco. Or choose a theme pack.

    REPOST
    Curate and share other Instagrammers’ posts.

    PERFECT YOUR CAPTIONS
    Write your captions in advance and perfect them. Save your hashtag groups within the app and add them to new posts at a press of a button.

    CAPTION IDEAS
    Personal and business captions for the entire year. Including caption prompts, quotes, puns and questions to ask your followers to boost your engagement and get more comments - naturally.

    FIND THE BEST HASHTAGS
    Hashtag research done for you. Search for the best Instagram hashtags to grow your account. Search by category, country, city and Instagram community.

    SCHEDULE
    Set a day and time for your post. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

    AMAZING EDITING TOOLS
    All the basics are in Preview: contrast, saturation, exposure, etc...
    And your favorites too: free whitening tool, blemish remover, meme maker & much more.

    MANAGE UNLIMITED ACCOUNTS
    Manage as many Instagram accounts as you want and easily switch between them.

    PLAN YOUR FEED WITH YOUR TEAM
    Give access to your Preview feed to your team by sharing (or not sharing) your Instagram password. One plan = unlimited team members.

    NO INSTAGRAM LOGIN/ACCOUNT REQUIRED
    You don’t need an Instagram account to use Preview.


    Have fun creating!

    The Preview Team
    @preview.app
    Cost
    Free
    Free
    In-App Purchases
    $0.99 - $149.99 per item
    $3.99 - $ree per item

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Best Social Media Scheduling Apps of 2021

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