What is a Blog?
The generally accepted meaning of a blog is an informational website that the owner regularly updates with content. In most cases, the content displayed on blogs is written in a conversational tone.
If you are a business owner or just regular folk who has a passion for a topic, you probably considered blogging at least once. These days, you can hardly seek out tips on how to drive website traffic without having the term shoved in your face. Well, there's a reason for these seemingly repetitive suggestions, and it's a good one.
Statistics released by HubSpot show that marketers who actively blog are 13 times more likely to receive profitable ROI than those who don't. Blogs serve as a connection to a relevant audience and, as such, their lead generation capabilities are unlimited.
Blogs are not to be mistaken with vlogs, however. Both are effective marketing strategies, but the difference between blogging and vlogging has to do with their type of publications. While blogs involve text-based content, vlogs require owners to post videos.
Various Blogging Platforms & Templates
So you made up your mind to start blogging this year, but you suddenly remembered you have little or no idea of how to set up a blogging site. Worry not because there are online platforms that could get your blog up and running in minutes.
Here are some of the most popular blogging platforms available online:
This is one of the best online blogging software. It's a blog hosting service with a free basic plan, so you don't have to pay to unless you want some additional privileges. Setting up a WordPress blog is fast and easy because it comes with dozens of fantastic templates so you can choose whichever works best for you.
Created by Google, this is another free blogging platform. It's secure, reliable, and does not need you to be tech-savvy. The only prior requirement to use this platform is a Google account, which you probably already have.
This site does not offer blog hosting services. However, it's a leading website for optimizing business communications. You can take advantage of Hubspot's blogging resources, including templates.
Take These Steps to Start Your Own Blog
The phase after choosing a suitable blogging platform is for you to start your blog. The assumption here is that you already know your target audience and the kind of content you would like to publish. Below are the steps you should take.
Step 1: Choose a suitable name for your blog
Blog names are tricky. You may find yourself spending more time on this than you would imagine. Try to incorporate your subject matter, passion, life experience, and audience when picking a name for your blog. Don't forget to make it as unique as possible.
Step 2: Register your blog
Since you have done your research on the best blogging apps available, you can pick one and start the registration process. Typically, you would need to choose a hosting plan, create a domain name, and add your email address.
Step 3: Customize your pages
This is where you select from a catalog of templates and themes. Try to pick out colors that match the primary purpose of your blog. Don't overthink it though. If it looks good to you, it would probably look good to your readers too.
Step 4: Start blogging
It's time to do what you do best. Share your knowledge the best way you can by writing and publishing your first blog post. Be sure to create quality, non-fluffy content that your readers will appreciate. Pay attention to SEO and search for tips to help you rank high on Google searches.
Step 5: Share your post
Promoting your blog post is a great way to get visitors to your blog. If you run a business, effective promotion would see you make money from your blog a lot quicker. So, share links to your blog on social media, among friends and family, to your email list, or other platforms that you know. You can connect with new people who share similar interests in various social apps.
Should You Blog for Money or Fun?
The great thing about blogs is that you do not have to sell a product or service to make money. While advertising your commodities on your blog is an option, there are other ways to monetize it, such as selling advertising spaces using Google Adsense, posting reviews for others, or affiliate marketing.
Do you need to make money from your blog for it to be successful? The answer is no. There are different types of success depending on your goals. If you are content with gaining publicity and building a name for yourself, then you don't need to make money from your blog. You may also feel satisfaction from providing useful information to your readers. Either way, blogging for money or fun is solely dependent on your mindset and beliefs.
Uncommon Tips You Should Know As a New Blogger
Here are four secret blogging tips you should keep in mind if you want success as a new blogger.
• Listen to your audience
You need to engage your audience on social media to better understand what they want to read and what they don't. For example, imagine you run a fashion blog and you notice a lot of your followers on a Twitter thread complaining about not having enough time to shop. Your next post could teach them how they can use shopping apps to buy clothes in the comfort of their homes or offices.
• Build your email list early on
Get people to subscribe to your content by having them input their email address. This is a great way to promote subsequent content directly. A practical method is to incorporate amazing call-to-action in your blog posts. Don't expect them to know what to do. Tell them what to do.
• Give away freebies
This doesn't mean you have to give free items or money on your blog. The best freebie you can give your readers is adding value to their lives. Don't try to hoard useful knowledge. Let it all out.
• Research on the latest trending topics
One of the common mistakes beginners make is getting lazy and forgetting they have people who depend on them for information. Avoid being complacent at all costs. Use apps that give you the latest news on your core topics to stay in sync with the times. By doing this, you never run out of inspiration for new content.
Now, you have everything you need to set off into the world of blogging. You may be surprised at how quickly you start to see results. Feel free to choose a suitable platform from our list of 10 Best Apps for Blogging and start building your brand today.
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