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Ratings & Reviews

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  • img Community
    If you have run out make up or hair care products, you can save through free shipping offered frequently. You can get makeup, skin and hair treatment products delivered within 2 to 10 days.
    img by Robert
    2 years ago
  • img Community
    When you think of Halloween makeup, you probably think of going to the local big box store and getting a cheesy $5 makeup kit. But why not try something more with one of the first names in makeup?
    img by David
    2 years ago
  • img Expert
    1. Use Voice Search feature to search entire Ulta app for your favorite product - just by speaking its name or brand
    2. Try the new GLAMlab! Virtually try on your favorite brands for eyes, lips and cheeks: Urban Decay, Anastasia Beverly Hills, Too Faced, MAC, NYX & more
    3. Access your Ultamates Rewards account anywhere, anytime! See your rewards points and eligible offers, locate the nearest store, and more

    Reviewed by Kaylin on July 17, 2018

  • Pretty Good App.. Jul 3, 2018

    By allabaaby
    I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!
  • UX is Clean Sep 2, 2017

    By AvidRunner
    I'm rating this app more from the point of view as UX/UI designer. All in all the app has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with the app before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from the app. When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within the app as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than the app. Since I'm talking about the review and rating ability in this app, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app. EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within the app.
  • Jan 3, 2022

    By Emily Buchan
    I've been using the Ulta beauty app for several years and the UX is not always intuitive to my logic (using rewards in checkout, finding coupons to use in-store), but I do find the app pretty easy to use and like having the overview of my rewards, offers, and current deals, and that it saves items I purchase frequently to make restocking easy. I also just appreciate Ulta as a retailer and their continued effort to include more diverse models and product lines.
  • Love Ulta but… May 16, 2021

    By Frustrated Influencer
    I found the app a bit frustrating when trying to do pick-up in store. I checked off for in-store pick up cause I needed the items today and it’s right up the road but when I paid it automatically switched for it to be shipped without prompting me. Also added $30 more dollars to the already $200 order. I couldn’t figure out why. Contacted customer service and told there might not be a way to cancel and I’ll have to wait to return items. Over $200 in products I needed to pick up today I was told I have to wait to not only get the products but then to just return them. Going to the store to pick up items I needed today and spending another $200+ wasn’t an option. Beyond frustrating. Fortunately they WERE able to cancel my order and I realized what had happened. Apparently when Ulta offers you a “free gift” and the store you want to pick up from doesn’t have the free gift in stock they automatically switch to shipping without asking/prompting you if that’s what you want to do or if you just want to not get the gift. I didn’t care about the gift to begin with. I cared about being able to go pick up the products I wanted today and spent all morning dealing with this instead of taking care of other things I need to do. This was supposed to save me time and it was just a huge unnecessary hassle.
  • I love ulta so much and this app is so helpful! May 3, 2019

    By Gmwlover6
    First of all, I have only one or two complaints about this app. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, the app does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from the app. But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼
  • Dec 28, 2021

    By Barbara H
    Love the option of putting items in "my favorites" allowing me to keep track of what I use and what items I want to check out in the future. Plus by using the app, and due to Covid, I can shop without going into the store aside from picking up my orders. Also makes is easy to see if the products I want are in store for immediate pickup.
  • It’s ohmeh... Sep 29, 2018

    By manna.elinor
    It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.
  • Pretty Good App.. Jul 3, 2018

    By allabaaby
    I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!
  • UX is Clean Sep 2, 2017

    By AvidRunner
    I'm rating this app more from the point of view as UX/UI designer. All in all the app has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with the app before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from the app. When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within the app as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than the app. Since I'm talking about the review and rating ability in this app, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app. EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within the app.
  • Jan 3, 2022

    By Emily Buchan
    I've been using the Ulta beauty app for several years and the UX is not always intuitive to my logic (using rewards in checkout, finding coupons to use in-store), but I do find the app pretty easy to use and like having the overview of my rewards, offers, and current deals, and that it saves items I purchase frequently to make restocking easy. I also just appreciate Ulta as a retailer and their continued effort to include more diverse models and product lines.
  • Love Ulta but… May 16, 2021

    By Frustrated Influencer
    I found the app a bit frustrating when trying to do pick-up in store. I checked off for in-store pick up cause I needed the items today and it’s right up the road but when I paid it automatically switched for it to be shipped without prompting me. Also added $30 more dollars to the already $200 order. I couldn’t figure out why. Contacted customer service and told there might not be a way to cancel and I’ll have to wait to return items. Over $200 in products I needed to pick up today I was told I have to wait to not only get the products but then to just return them. Going to the store to pick up items I needed today and spending another $200+ wasn’t an option. Beyond frustrating. Fortunately they WERE able to cancel my order and I realized what had happened. Apparently when Ulta offers you a “free gift” and the store you want to pick up from doesn’t have the free gift in stock they automatically switch to shipping without asking/prompting you if that’s what you want to do or if you just want to not get the gift. I didn’t care about the gift to begin with. I cared about being able to go pick up the products I wanted today and spent all morning dealing with this instead of taking care of other things I need to do. This was supposed to save me time and it was just a huge unnecessary hassle.
  • I love ulta so much and this app is so helpful! May 3, 2019

    By Gmwlover6
    First of all, I have only one or two complaints about this app. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, the app does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from the app. But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼
  • Dec 28, 2021

    By Barbara H
    Love the option of putting items in "my favorites" allowing me to keep track of what I use and what items I want to check out in the future. Plus by using the app, and due to Covid, I can shop without going into the store aside from picking up my orders. Also makes is easy to see if the products I want are in store for immediate pickup.
  • It’s ohmeh... Sep 29, 2018

    By manna.elinor
    It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.
  • . Jul 20, 2018

    By Jennchapman009
    I prefer to purchase my products from Ulta versus Sephora since Ulta's rewards program is far superior in my opinion. Yet, in researching products prior to purchase I primarily use the Sephora app because, again in my opinion, Sephora's app is WAY better than Ulta's. While both apps are user friendly and easy to navigate, Ulta's app is lacking in some areas. Sephora provides multiple photos of products as well as photos of the product(s) shown on different skin tones. It seems odd to me that Ulta would only provide one photo, especially pertaining to items where photos of the inside (makeup bags, etc.) would be extremely helpful! The second most important area would be the reviews section. I, like most people today, always look at reviews on items before I make a purchase, and I ALWAYS check the average star rating out of five. That is something I reference on any and all products I purchase online, and Ulta does not have this feature. Another thing in Sephora's review section that is great is the details they give you surrounding the person who actually wrote the review. You can look for reviews with similar features to yourself and that is very helpful! I hope at some point Ulta will upgrade some of these things on the app so I can use only your app for both research and purchase!
  • Jan 3, 2022

    By Jeniezsha Winston
    If I have things in my shopping cart, and then go to search up something else it will delete everything in my shopping cart. So i have to go back and re add, then save for later, add the new searched item and them put everything in the cart at the same time before checkout.
  • I hate going to ulta, so i got the app Feb 16, 2021

    By mieh6969420666
    I love shopping but i would dread going to my local ulta, the line was always CRAZY long and i would see why when i would get to the cashier and they are (probably forced) to ask you all your personal information EVERYTIME. I had an account with them but for some reason my phone number was never enough, theyd ask for my email and address; every. single. time. Does that not make anyone else uncomfortable? Announcing your address to the whole store while making everyone in line wait for that lol?? So i caved and downloaded the app just so id never have to experience that again and i cant tell you how happy i am that i did!!! There are RIDICULOUSLY good sales exclusive to the app. Something good is always 50% off and sometimes they're value sets not sold in stores. And if i ever do decide to go in store shopping again i can just use the barcode in the app for my ulta points instead of having to tell them everything over again!! Im so stoked!
  • Jan 15, 2022

    By Loki's Insouciance
    I've always loved this app and store, but over the last month I can't even access anything in the app- there's just a blank white screen with grey boxes. I am aware that others have said something about it, but it still hasn't been fixed. I, like many others, would like to make purchases through the app, but am unable to until the issue is resolved. Please fix it. Thank you.
  • Jan 10, 2022

    By Beki Toole
    I've used the ulta app for years and never had any major issues outside of the occasional incorrect picture, but the app is literally unusable right now. the home screen is just blank with some grey boxes where items should be. even the "contact us" screen ends up blank, so I can't write an email or anything letting them know. a poor review will have to suffice to get the message across, I suppose
  • Dec 27, 2021

    By elle
    I've used the Ulta app for ages and would normally give it 4 or 5 stars. I prefer it considerably over the website, especially on mobile. However, a couple months ago, when they last updated the app, it stopped working altogether. When I open it, all it shows is a white loading screen with the Ulta logo at the top. I've reinstalled many times hoping for anything, but no luck. Really hope they fix the issue soon, but until they do I have no reason to keep the app.
  • Jan 17, 2022

    By Amanda Burns
    Ulta are you okay? This app has been great for years and now in the last month I have tried to uninstall and reinstall it several times. You get a blank white screen and even the shopping car doesn't work properly if you can get products in it. This sucks because I need to reorder online only products but I cant now.
  • Shame !!!!! Oct 22, 2020

    By karen889
    ****Can you fix the feature for services. It crashes every time I want to make a hair appointment. I can’t use the app at all to make an appointment and I been using the app for like five years now for that specific purpose. What the hell!! If you had to change it, at least should have replaced it with something that work. This is insane !!!!! **** With the new update to the app, did anyone even check how the appointment feature even work?? Well it doesn’t because it takes me to safari. Then it refuses to show me the times, or services if I pick a team mate. If I pick up services, it refuses to show me team mate. And it keeps on restarting itself. What the hell!! The last feature worked well. Why the hell you have to change it !! 60 points away from diamond status. Had to travel abroad on a family visit for the holidays. But during my travels, I cannot use Ulta app, website or even phone call to place (or browse) and reach my diamond status. Ulta has restricted my account and would not allow me any access to it. Thank universe my account is paid in full otherwise I would be charged a late fee and not my fault BECAUSE ULTA IS NOT ALLOWING ME TO ACCESS THEIR WEBSITE. Seriously it’s almost 2020. Get a better server as I have had no problem ordering from any other website during my trip other then Ulta. Shame !!
  • Jan 1, 2022

    By Annie L
    Like someone else recently said, I have always had good results with the app, but now I cannot see anything other than a white screen. There are some current sales going on (and also the skin event that is starting soon), and I can't use my app to make purchases. Please fix this! The people want to give you their money! We can't do that if the app doesn't work!
  • Shocked at good reviews Jun 9, 2020

    By E1izabethEva
    The filters are a mess. If I filter 500+ items on sale, and there are 3 categories of eyes, lips, and face, all 3 categories should add up to equal 500+ sale items. Not even close. Each category has like 15 items. I can’t go back a step in the filters, I have to clear them all or start a new search. The search is terrible. I can search for a product by the exact name in the Ulta listing and it doesn’t come up. One filter for “gift with purchase” seriously included every single item. Because there is an online promotion for a gift with purchase for every single purchase. How is that a filter? Last time there was a jumbo sale, I didn’t know until I walked in the store. I had been on the app, intending to place a pickup order and checking the sales. Afterwards I thought, maybe I missed it on the app? Nope. To know there was a sale, I would have needed to scroll down on the main page past virtual try-on, full price advertisements, social media feeds. The store ad, which includes promos, is seriously the very last thing on the page. I was just going to post the problems with the filters and searches, but after seeing that such a terrible app has high ratings, I had to clarify. One of the worst “pretty” apps I’ve ever used.
  • Jan 6, 2022

    By Stefanie Neff
    Everything was fine before until I was forced to do an update upon opening the app today, now I cannot log in to my account, keep getting an Error notification pop-up... decided to shop anyway as a "guest", but it empties the shopping cart everytime I do a search for something else I want to buy... if it ain't broke for everyone it don't need fixin for everyone, now I do need it fixed :(
  • Dec 28, 2021

    By miss rae
    I'm having tons of problems with the app not correctly adding gifts with purchase and now it's completely refusing to show them in my cart. Also it lags a lot while it's trying to display product pages. Edit: it would be amazing if they could add a feature that shows if you've previously bought something!
  • Poor Logistics Dec 2, 2021

    By expbeard
    Address doesn’t port over to shipment correctly, and coupons aren’t labeled properly. See my story below. Where to begin? On the surface the app looks great. Unfortunately this is not the case. My shipping address is correct in my profile, but once ordered the shipment no longer displays my apartment number. The first time I assumed this was my fault. The order was returned and refunded, no big deal. I double checked my address, re-ordered with a coupon this time (wonderful coincidence) and went back to work. After a bit I remembered to double check my order, and there it was; still missing my apartment number. So I called and asked them to fix this issue. Apparently they’re so fast with orders that it wasn’t possible to fix the issue. Which is awesome if they really are that fast. However, I still will not receive this purchase. I put in a family member’s address and attempted to make the purchase a third time. Well now the coupon is one time use. I look at the coupon and that is not stated anywhere, and the coupon remains in my “inbox” on the app inviting me to use it. This has been beyond aggravating. I have wasted hours of my day trying to fix these issues.
  • img Community
    If you have run out make up or hair care products, you can save through free shipping offered frequently. You can get makeup, skin and hair treatment products delivered within 2 to 10 days.
    img by Robert
    2 years ago
  • img Community
    When you think of Halloween makeup, you probably think of going to the local big box store and getting a cheesy $5 makeup kit. But why not try something more with one of the first names in makeup?
    img by David
    2 years ago
  • img Expert
    1. Use Voice Search feature to search entire Ulta app for your favorite product - just by speaking its name or brand
    2. Try the new GLAMlab! Virtually try on your favorite brands for eyes, lips and cheeks: Urban Decay, Anastasia Beverly Hills, Too Faced, MAC, NYX & more
    3. Access your Ultamates Rewards account anywhere, anytime! See your rewards points and eligible offers, locate the nearest store, and more

    Reviewed by Kaylin on July 17, 2018

  • UX is Clean Sep 2, 2017

    By AvidRunner
    I'm rating this app more from the point of view as UX/UI designer. All in all the app has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with the app before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from the app. When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within the app as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than the app. Since I'm talking about the review and rating ability in this app, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app. EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within the app.
  • Jan 3, 2022

    By Emily Buchan
    I've been using the Ulta beauty app for several years and the UX is not always intuitive to my logic (using rewards in checkout, finding coupons to use in-store), but I do find the app pretty easy to use and like having the overview of my rewards, offers, and current deals, and that it saves items I purchase frequently to make restocking easy. I also just appreciate Ulta as a retailer and their continued effort to include more diverse models and product lines.
  • I love ulta so much and this app is so helpful! May 3, 2019

    By Gmwlover6
    First of all, I have only one or two complaints about this app. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, the app does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from the app. But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼
  • Dec 28, 2021

    By Barbara H
    Love the option of putting items in "my favorites" allowing me to keep track of what I use and what items I want to check out in the future. Plus by using the app, and due to Covid, I can shop without going into the store aside from picking up my orders. Also makes is easy to see if the products I want are in store for immediate pickup.
  • It’s ohmeh... Sep 29, 2018

    By manna.elinor
    It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.
  • I hate going to ulta, so i got the app Feb 16, 2021

    By mieh6969420666
    I love shopping but i would dread going to my local ulta, the line was always CRAZY long and i would see why when i would get to the cashier and they are (probably forced) to ask you all your personal information EVERYTIME. I had an account with them but for some reason my phone number was never enough, theyd ask for my email and address; every. single. time. Does that not make anyone else uncomfortable? Announcing your address to the whole store while making everyone in line wait for that lol?? So i caved and downloaded the app just so id never have to experience that again and i cant tell you how happy i am that i did!!! There are RIDICULOUSLY good sales exclusive to the app. Something good is always 50% off and sometimes they're value sets not sold in stores. And if i ever do decide to go in store shopping again i can just use the barcode in the app for my ulta points instead of having to tell them everything over again!! Im so stoked!
  • Jan 13, 2022

    By carmen hearn
    this is very convenient, I can browse through store, change stores if one doesn't have it in stock. Do curbside, or in-store pickup. That saves me a lot of gas going from one store to another in my car. Plus it notifies you when they have special sales discounts etc I give it five stars in my book I do recommend this store and this app to friends, family etc
  • Best Shopping App May 27, 2018

    By lilblondie4u
    This app has no issues. It keeps me logged in with all my updated information, I can view both my online & in-store purchases, as well as itemized point history in real time. This helps make the most of both the reward membership and help to keep track of shopping/order details. This app is by far my most used and loved. Any additional suggestions I would take advantage of would be to search new arrivals by category i.e.: What's New in hair/ New in skincare/ etc. I would like to be able to make "verified reviews" from my ordered items. It would also be cool if Ulta offered a reward point for verified reviews! If at all possible, I would love for there to be a way to enter a search keyword that would also be able to search within ingredient listings. And one other suggestion would be a way to search through your personal favorited/saved items. Thank you to Ulta for keeping your app updated, efficient, and an easy, one-stop click for your shoppers.
  • Excellent salon service Apr 10, 2019

    By Mrs.Weathersbee
    Today I came in for my hair color to be fixed from a bad home dye job (ZICRI) listened & asked the whole 3 hour visit. To my great surprise the Balayage color scheme was gorgeous. She offered a hair mask because of the bleaching. Which helped very much. Her performance and customer service was great. I will be back using the salon from now on because of her. On a separate visit as I shop every couple weeks. I came on a busy Saturday afternoon Adriana I hope I am spelling correctly tried helping me with my getting a credit card with y’all. The issue wasn’t able to be fixed but she gave me customer service info. Which did help. She also gave me a small free gift for my inconvenience which I was surprised with pleasure about. She was very upbeat and happy. She’s been working several times I’ve been in to shop and is always a very great help. Actually she goes above and beyond. I couldn’t be happier. Thank you and see y’all soon. This is regarding the Hinesville Ga location. Kindly, Melissa Weathersbee.
  • Jan 16, 2022

    By Sarah Odom Lee
    Love EVERY SINGLE thing that Ulta offers within their store- Now, with an app that includes store pick up or shipping of items I could purchase from inside store except I'm doing it from home, as well as more products being available online. Also love all of the beauty tips, inspiration, and quick quizzes that will analyze very quickly your goal for the section you're looking into purchasing products for. The quiz directs you to top rated products, with good prices as well as tutorials offered.
  • Pretty Good App.. Jul 3, 2018

    By allabaaby
    I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!
  • Jan 12, 2022

    By Sydney Davis
    I have never had a problem with the app in my 5 years of using it until this latest update, now it won't show me anything on the home screen and takes forever to load up products im trying to see so I can buy things..Please fix this!
  • Almost Perfect Mar 27, 2018

    By MoJo32180
    F/U-I got a response from the developer that my request was already in place. It is not. I have the most recent version of the app as I regularly shop Ulta. It does not save my gift cards when I add them. I tried to place an order today and I was asked to enter the info again and it was no longer even available to check the balance. It’s not a problem to enter it, it would just be nice if it saved like credit and debit cards. Thank you for the response! I love Ulta and use the app daily. It’s great. I used the find in store feature and it directed me to an Ulta that didn’t even carry the brand much less the product I was looking for. It would be great if that could be tweaked. The other thing missing is saving gift cards as a payment option so you don’t have to keep entering them. Fix those two things and the app is perfect!
  • Make checkout process easier May 23, 2020

    By NYLHOTTIE
    I’m able to easily access the products that I’m looking for easily, however locating where my coupon offers, and having to enter my customer account number has been a process... I’ve been attempting to place an order for almost a week, and still haven’t because I had to search for all this information to complete my order. I either became bust or distracted in the process by life, so still haven’t completed my order. I have the app on my phone, so I feel that I should just be able to go in, choose the items I need, have easy peasy access to my coupons/offers, account information, and be on my way. My hope is that all access to coupons and customer number would be saved for easier checkout.
  • Possible suggestion/solution May 4, 2019

    By vedatheviper
    The screen froze on me but otherwise really good so far. Would you consider putting kits or package/bundle deals in there own category? I shop specifically for kits. That’s how I get to “test” products in a more affordable way. I get to use items that I wouldn’t ordinarily have picked for myself. If I really don’t like something then it’s not a huge loss and I just pass it on to someone else to try. But if I like it... Well, I’m sure you can see where this is going! I’m going to feel super special if you already do and I just haven’t seen it yet!! I hope you have a great day and thank you all for all of the work you’ve done, sacrifices you have made and crap you’ve dealt with to make this app for people like me. I really appreciate each of you!!
  • Great app, but purchasing is a pain Sep 7, 2020

    By Nicolinus
    This app is super user friendly, and easy to navigate. My only issue is with the payment section. Every time I try to order something using my PayPal account, it constantly tells me that I haven’t selected a payment option, which I have. I’ll sign in to my PayPal account again and again, but it never accepts my purchase. I’ve even inputted my actual debit card info into the app, and it still says the same thing. I always end up having to get on my computer to complete my purchase, which is really annoying. I don’t know if anyone else is having the same problem, but it’s been like this for at least the past 3 months.
  • It’s an okay shopping App Dec 11, 2021

    By BombaDominicana
    The app is user friendly, and streamlined as far as searching for items, in-store shopping support and product descriptions are simple but have the necessary info I’m looking for. One of my favorite features is the Ultamate Rewards status right at the top of the Home tab. In app support is lacking if you are purchasing with gift cards. Users should be able to add gc to the app for easier check out. Those who receive lots of gift cards will have to switch back and forth to input the number and pin. Credit card management requires opening a browser window versus allowing users to view statements and or pay the bill directly from the app.
  • Thank you Jan 31, 2020

    By hidey1220
    I have gone in Ulta Beauty only a few times now but each time i do the associates are slways making sure im ok but also leave me be when im only there to browse 😍 whenever i made mistakes with purchasing certain makeup products they took care of my exchanges and returns as well with out any hesitation and were quick and very helpful in assisting find the better shades than I thought I could 🥰 And theyve gone above and beyond in our Augusta,Maine store with little extra promotional gifts but even xtras left over too from store 💯💯 i find to make me want to always go back there first when ever im in need of my higher end make up skin and hair care products and tools 💕💕💕
  • Update request Mar 22, 2018

    By Getagripp
    I love my Ulta app, but I’m hoping ulta will eventually add an appointment reminder feature on the app. I service my hair, brows, and will eventually likely try the facial service with ulta. I would love to be able to double check times for upcoming services on the app. A potential way to do this would be to just register through our ulta rewards membership for services needed and we could check our service reminders via the app... just would be great to have a resource in case I lose the reminder cards as I often do. As it is now if I lose the card I’m at the mercy of a reminder text. I’m usually pretty solid about remembering but among my friends and I, this is a feature we all would love to have!
  • You messed with a such a great app!! Jul 23, 2017

    By JMS169
    Why mess with such a great thing? It was was perfect the way it was and you should have left it alone. It's constantly crashing or not staying logged into my account, even though I have it on that setting. Trying to find your points is more difficult now that it's at the top of the screen and you have to go through more steps to get the information you want. Even searching for a store is a joke because it tells me there is no store when I know there is!! I find myself using the website more often now because it's more reliable and quicker. Its a bummer because this used to be my "go to" app for Ulta. I love Ulta and I loved the app! 😢 .
  • Love Ulta but… May 16, 2021

    By Frustrated Influencer
    I found the app a bit frustrating when trying to do pick-up in store. I checked off for in-store pick up cause I needed the items today and it’s right up the road but when I paid it automatically switched for it to be shipped without prompting me. Also added $30 more dollars to the already $200 order. I couldn’t figure out why. Contacted customer service and told there might not be a way to cancel and I’ll have to wait to return items. Over $200 in products I needed to pick up today I was told I have to wait to not only get the products but then to just return them. Going to the store to pick up items I needed today and spending another $200+ wasn’t an option. Beyond frustrating. Fortunately they WERE able to cancel my order and I realized what had happened. Apparently when Ulta offers you a “free gift” and the store you want to pick up from doesn’t have the free gift in stock they automatically switch to shipping without asking/prompting you if that’s what you want to do or if you just want to not get the gift. I didn’t care about the gift to begin with. I cared about being able to go pick up the products I wanted today and spent all morning dealing with this instead of taking care of other things I need to do. This was supposed to save me time and it was just a huge unnecessary hassle.
  • . Jul 20, 2018

    By Jennchapman009
    I prefer to purchase my products from Ulta versus Sephora since Ulta's rewards program is far superior in my opinion. Yet, in researching products prior to purchase I primarily use the Sephora app because, again in my opinion, Sephora's app is WAY better than Ulta's. While both apps are user friendly and easy to navigate, Ulta's app is lacking in some areas. Sephora provides multiple photos of products as well as photos of the product(s) shown on different skin tones. It seems odd to me that Ulta would only provide one photo, especially pertaining to items where photos of the inside (makeup bags, etc.) would be extremely helpful! The second most important area would be the reviews section. I, like most people today, always look at reviews on items before I make a purchase, and I ALWAYS check the average star rating out of five. That is something I reference on any and all products I purchase online, and Ulta does not have this feature. Another thing in Sephora's review section that is great is the details they give you surrounding the person who actually wrote the review. You can look for reviews with similar features to yourself and that is very helpful! I hope at some point Ulta will upgrade some of these things on the app so I can use only your app for both research and purchase!
  • Jan 3, 2022

    By Jeniezsha Winston
    If I have things in my shopping cart, and then go to search up something else it will delete everything in my shopping cart. So i have to go back and re add, then save for later, add the new searched item and them put everything in the cart at the same time before checkout.
  • great but needs better search results Feb 27, 2020

    By lib55
    let me just start out by saying i love this app. as an ulta employee, i always recommend it to customers who like to know what deals we have going on, like to know their points balance, and like to know earrings on certain products. it also comes in really handy when i’m with a guest trying to find a product that they don’t quite know he name of, but know maybe the brand or product type (lip gloss, face cleanser, etc.). despite all these positive things, there is one thing i struggle with when it comes to the search bar feature. despite looking up items and sorting them by “relevance”, i get a bunch of products that are unrelated to what i looked up. for example, when looking up “lip oil” in the search bar, i got results for a bunch of cream lipsticks, lip glosses, and lip balms before i came across a single actual lip oil. not every search is like this, but when it happens, it’s difficult to search through the long list of unrelated products to find what i’m looking for. i’m going to guess what happens is that it pulls search results that include the words i type, whether rose words come from the product name, ingredients, description, or wherever else altogether instead of doing it in an ordered list such as product name title first, description second, and ingredients third. i could be totally wrong too but 🤷🏽‍♀️. is there any way this could get fixed so products are more accurately sorted by relevance?
  • Love Ulta, but the app is unintuitive Mar 15, 2021

    By jxd20
    Regarding the UI, compared to the website it is really difficult to navigate. When using filters, you can’t select items within a broad price range, say, I might want to do from $1-$100. However, you can’t do that. You must pick from categories such as $0-$10, $10-$20, etc etc. And you can’t select multiple at a time, or it offers a weird random one. And you also can’t select multiple filters at a time, you have to select one at a time, go back into the filter menu, even within the same category that you’re trying to filter. AND you also can’t deselect single filters, you can only clear all of them! I will definitely not be using the app for casual browsing, which is a shame, because most people spend more time on their phones nowadays, which might make for more business. Only if I have something specific in mind will I be using the app unless the UI, and especially the filtering system gets an overhaul.
  • They need to add all the services to the booking feature Mar 9, 2018

    By Savage and Annoyed
    EVERY TIME I need to book a brow bar appointment the process is long and tedious because they never have the brow appointments available when you actually are ready to book your appointment on the app. Brow services, and their starting prices, are listed under services but as soon as you go to the booking feature everything EXCEPT brows is available for selection. So I end up having to call which is EVEN MORE FRUSTRATING because you just get put on hold and bounced around and it’s not the best experience if you happen to get someone on the phone who isn’t the friendliest or may be having a rough day. It seems like such a simple thing but Ulta still has yet to figure out that if you’re going to list all of your available services on the app then you need to make the app user friendly enough for your customers to actually book ALL of the services they partake of. PLEASE FIX THIS! It’s too simple a thing to STILL not be addressed. Thanks in advance.
  • Not many sales on name brand Oct 10, 2018

    By lori clemons
    My review is more of a suggestion than anything bad or good. It would be nice if you would put the name brands on sale or include them in with coupons. The coupons and sales could be better. The main suggestion is to put the Ulta brand next to the name brand so than we can try those instead. For example if I like bare minerals and Ulta has their brand that is synonymous to bare minerals place it next to the brand name and offer sales the current coupon of 3.50 cannot be name brands and you have to spend a certain amount which does no one any good ! That needs to be reconstructed and if the Ulta brands are labeled same as the name brand and / or near them I would try them. The only complaint is the coupon it’s an insult the way it is structured! Thanks hope corporate reviews this suggestion and implements the same as name brand. All the Ulta products I have tried are really good just no way to know which brands they are similar to.
  • Ulta All The Way Dec 8, 2018

    By Jdomw44
    As a beauty lover and makeup collector ( let's be honest, I'm addicted lol) Ulta is the best! As someone who is constantly looking for the perfect routine, ulta comes in handy. They stay current with new releases and give more incentive to shop than Sephora. The point system is literally the best and I never feel bad about making multiple purchases. The ration of high end and drugstore is perfect! I nolonger even shop at Sephora because most, if not all, of my favorite brands are already at Ulta! They continue to bring more brands and it makes it so easy to have a one stop shop experience. The app is amazing as well and makes things so easy! Seriously, you can't go wrong with Ulta and the credit card really does make things so much easier, though I guess you don't truly need it! I just a triple bonus for me with helping my credit, making purchases super quick, and racking up those points!! Ulta, you're the real MVP!!
  • If you’re going to switch to an only on the app feature, please format it as such. Oct 8, 2020

    By xFiera
    I am a pen and paper type of person. I love having the physical copy of the ad. With that being said, if you are going to force us to switch to a digital copy of the ad, please make it to where the ads are then designed to be single page view. It will make people use the ad more, and allow those of us that are visual people to be able to fully enjoy the app based ad experience. Having to flip back and forth is not pleasant. Because you don’t have to do both versions anymore, there should be someone who can fix this and maybe just see if it is actually pretty to look at in the app, instead of just continuing to use the same design. It’s not fair to your customers or the businesses you work with.
  • Can not add Ultamate Rewards to Apple Wallet Sep 27, 2018

    By 12345love2shopp
    I love the app for being able to access my Ultamate rewards. However, the app is deceiving, you can not add your Ultamate rewards card to Apple Wallet. You can only add the Ulta MasterCard (I only found this out after contacting their customer service). What is deceiving is you can access your barcode for Ultamate rewards and there is an option under the barcode to “Add to Apple Wallet”, however after selecting your favorite store and clicking on “Get Pass” you get an “OH, NO” error message, it simply will not work. Disappointing because It’s really convenient to have all of my shopping reward cards all in one place in Apple Wallet (Smiths, walgreens, Starbucks, etc...) Ulta needs to remove the “Add to Apple Wallet” feature when accessing Ultamate Rewards if they aren’t going to make the feature available.
  • Shame !!!!! Oct 22, 2020

    By karen889
    ****Can you fix the feature for services. It crashes every time I want to make a hair appointment. I can’t use the app at all to make an appointment and I been using the app for like five years now for that specific purpose. What the hell!! If you had to change it, at least should have replaced it with something that work. This is insane !!!!! **** With the new update to the app, did anyone even check how the appointment feature even work?? Well it doesn’t because it takes me to safari. Then it refuses to show me the times, or services if I pick a team mate. If I pick up services, it refuses to show me team mate. And it keeps on restarting itself. What the hell!! The last feature worked well. Why the hell you have to change it !! 60 points away from diamond status. Had to travel abroad on a family visit for the holidays. But during my travels, I cannot use Ulta app, website or even phone call to place (or browse) and reach my diamond status. Ulta has restricted my account and would not allow me any access to it. Thank universe my account is paid in full otherwise I would be charged a late fee and not my fault BECAUSE ULTA IS NOT ALLOWING ME TO ACCESS THEIR WEBSITE. Seriously it’s almost 2020. Get a better server as I have had no problem ordering from any other website during my trip other then Ulta. Shame !!
  • Jan 1, 2022

    By Annie L
    Like someone else recently said, I have always had good results with the app, but now I cannot see anything other than a white screen. There are some current sales going on (and also the skin event that is starting soon), and I can't use my app to make purchases. Please fix this! The people want to give you their money! We can't do that if the app doesn't work!
  • Dec 28, 2021

    By miss rae
    I'm having tons of problems with the app not correctly adding gifts with purchase and now it's completely refusing to show them in my cart. Also it lags a lot while it's trying to display product pages. Edit: it would be amazing if they could add a feature that shows if you've previously bought something!
  • Pretty buggy, can’t trust it. Jun 14, 2020

    By Brent Billings
    It allowed me to schedule a hair appointment, then I got a call a week later from the salon that they weren’t actually open that day and we’d have to reschedule. Then I went to order a hair dryer that the app said was in stock and available for pickup. First, when I went to pay, it only allowed me to add one gift card, which is annoying because I have money on two different ones; when I tried to add a second gift card, it just replaced the first. Then, three times I tried to submit the order and it said there was an error and to try again, and the fourth time it said the hair dryer was actually not in stock so I’d have to pay to ship it (plus wait for it to arrive vs having it the next day) but the item still says in stock when I click on it. It’s frustrating, why have an app if so much of the info in it is inaccurate?
  • Worst shopping app I’ve ever used! Jun 25, 2019

    By bailey529
    I never review apps but I felt like I needed to review this one in hopes of an update. Recently I’ve turned to online shopping, especially for makeup. I figured it would be a lot more stress free using an app to save all of my products as well as mark my favorite items, but on Ulta I prefer using the website 100%. The site keeps telling me my connection failed when I can go onto the Sephora app and use it flawlessly on the same WiFi connection. This app has limited pictures of the products which also make it hard to see what you are purchasing. This app also claims you can virtually try on products, which I love using with the Sephora app, but I have yet to find a single product with this ability. Updates definitely need to be out for me to even think about using this app compared to the actual website.
  • Some flaws Aug 3, 2019

    By NickiPeach
    The app isn’t terrible, but there are a few annoying issues. It crashes fairly frequently, despite regular updates to my phone and the app. It also doesn’t filter products well—it only seems to be able to apply one criterion at a time. For example, I can search for specific brand, or I can search for eye makeup, but I’m unable to search for eye makeup within that brand. The “find at a store” function is inconsistent. Sometimes I can use it for products that aren’t only available online, but sometimes I can’t (even if the product is available in stores). Finally, some of the information is downright inaccurate: I try to use the filters for cruelty free products, but a lot of brands that I know for a fact aren’t cruelty free end up in the results.
  • Jan 15, 2022

    By Loki's Insouciance
    I've always loved this app and store, but over the last month I can't even access anything in the app- there's just a blank white screen with grey boxes. I am aware that others have said something about it, but it still hasn't been fixed. I, like many others, would like to make purchases through the app, but am unable to until the issue is resolved. Please fix it. Thank you.
  • Jan 10, 2022

    By Beki Toole
    I've used the ulta app for years and never had any major issues outside of the occasional incorrect picture, but the app is literally unusable right now. the home screen is just blank with some grey boxes where items should be. even the "contact us" screen ends up blank, so I can't write an email or anything letting them know. a poor review will have to suffice to get the message across, I suppose
  • Dec 27, 2021

    By elle
    I've used the Ulta app for ages and would normally give it 4 or 5 stars. I prefer it considerably over the website, especially on mobile. However, a couple months ago, when they last updated the app, it stopped working altogether. When I open it, all it shows is a white loading screen with the Ulta logo at the top. I've reinstalled many times hoping for anything, but no luck. Really hope they fix the issue soon, but until they do I have no reason to keep the app.
  • Jan 17, 2022

    By Amanda Burns
    Ulta are you okay? This app has been great for years and now in the last month I have tried to uninstall and reinstall it several times. You get a blank white screen and even the shopping car doesn't work properly if you can get products in it. This sucks because I need to reorder online only products but I cant now.
  • Shocked at good reviews Jun 9, 2020

    By E1izabethEva
    The filters are a mess. If I filter 500+ items on sale, and there are 3 categories of eyes, lips, and face, all 3 categories should add up to equal 500+ sale items. Not even close. Each category has like 15 items. I can’t go back a step in the filters, I have to clear them all or start a new search. The search is terrible. I can search for a product by the exact name in the Ulta listing and it doesn’t come up. One filter for “gift with purchase” seriously included every single item. Because there is an online promotion for a gift with purchase for every single purchase. How is that a filter? Last time there was a jumbo sale, I didn’t know until I walked in the store. I had been on the app, intending to place a pickup order and checking the sales. Afterwards I thought, maybe I missed it on the app? Nope. To know there was a sale, I would have needed to scroll down on the main page past virtual try-on, full price advertisements, social media feeds. The store ad, which includes promos, is seriously the very last thing on the page. I was just going to post the problems with the filters and searches, but after seeing that such a terrible app has high ratings, I had to clarify. One of the worst “pretty” apps I’ve ever used.
  • Jan 6, 2022

    By Stefanie Neff
    Everything was fine before until I was forced to do an update upon opening the app today, now I cannot log in to my account, keep getting an Error notification pop-up... decided to shop anyway as a "guest", but it empties the shopping cart everytime I do a search for something else I want to buy... if it ain't broke for everyone it don't need fixin for everyone, now I do need it fixed :(
  • Poor Logistics Dec 2, 2021

    By expbeard
    Address doesn’t port over to shipment correctly, and coupons aren’t labeled properly. See my story below. Where to begin? On the surface the app looks great. Unfortunately this is not the case. My shipping address is correct in my profile, but once ordered the shipment no longer displays my apartment number. The first time I assumed this was my fault. The order was returned and refunded, no big deal. I double checked my address, re-ordered with a coupon this time (wonderful coincidence) and went back to work. After a bit I remembered to double check my order, and there it was; still missing my apartment number. So I called and asked them to fix this issue. Apparently they’re so fast with orders that it wasn’t possible to fix the issue. Which is awesome if they really are that fast. However, I still will not receive this purchase. I put in a family member’s address and attempted to make the purchase a third time. Well now the coupon is one time use. I look at the coupon and that is not stated anywhere, and the coupon remains in my “inbox” on the app inviting me to use it. This has been beyond aggravating. I have wasted hours of my day trying to fix these issues.
  • Dec 31, 2021

    By Shar Saxton
    The app and website is trash!!! You can't place an order without it freezing and constantly closing. What's worse I've informed customer service about the ongoing issue and they have yet to do anything about. I guess they want they're customers to go over to Sephora because it's never an issue using their app or website or receiving your free gifts with purchases!🤷🏾‍♀️ Get it together Ulta!!
  • Jan 14, 2022

    By Glory Mora
    After the update, all I get is a white page with grey boxes. Nothing loads and I am unable to click on any items or add them to my bag. Have been trying to place an order for the longest on the app, but I am unable to do so because I can't add items... because they don't display
  • 2 weeks later 🙄 Jan 23, 2021

    By Rolltidetinaturnerwithgaye
    I will honestly just buy directly from the supplier, from Belk, or from Sephora. I contacted customer Service about not receiving my order and being not being able to track it. They told me they had to wait 8 days. I was contacting them on the 8th day and told them that. So, after 8 days of not receiving my order and the tracking not being updated, I was told to come back in 4 more days if I still didn’t have it. I did and they said my order was lost. I needed this by the 29th. They told me they could reship my items but could not guarantee they would be here on time. So I either waited a week for my money to appear in my account as a refund or just hope the items get here on time. THEN, I check my new order and one of the items I ordered wasn’t even shipped! After all of this, Ulta could have contacted me about a replacement item for the one they didn’t ship unless they blatantly just forgot and offered me free expedited shipping. Terrible customer service all the way around. Again, I only used Ulta for the convenience of buying different brands at once but there was NOTHING convenient about this experience.

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